Changes to the cruise ship loyalty programs in 2026


Over the next several days we will explore the changes the various cruise lines are making to their loyalty programs in 2026.


For 2026, the major cruise lines are taking distinctly different approaches to their loyalty programs. Royal Caribbean Group is introducing groundbreaking flexibility across its three brands, while Carnival is making both proactive enhancements and operational adjustments to manage its growing elite member base.

Lets Start with Royal Caribbean

Cruise Line

Program Name(s)

Key Changes for 2026

Effective Date

Royal Caribbean Group (Royal Caribbean, Celebrity, Silversea)

Crown & Anchor Society, Captain's Club, Venetian Society

Points Choice allows members to earn points on any of the three brands and allocate them to the program of their choice. This is in addition to the existing Status Match program. 

January 30, 2026 


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